An elegant launch event introduced Saint Marguerite en Provence to the U.S. market with a sun-drenched celebration of French rosé culture. Set on The Arva Terrace at The Aman, the experience featured refined tastings, Provençal-inspired bites, and floral-forward design moments that evoked the effortless charm of the South of France. From custom branding to sensory details, every element invited guests to sip, savor, and step into a rosé-tinted escape.