The playful pop-up brought together two iconic indulgences - Baileys and Ess-a-Bagel - for a deliciously unexpected experience. With NOLITA as a backdrop, the Baileys Bagel Bar featured custom pairings, cozy café vibes, and shareable moments that delighted guests and brought the crowds. With a blend of bold branding and neighborhood vibes, the activation offered a fresh take on morning rituals and comfort food culture.